Creating
converting homepages
is challenging.
Creating
converting homepages
is challenging.
Creating
converting homepages
is challenging.
Positioning.Pro provides positioning and messaging services to
early-stage B2B SaaS start-ups.
Positioning.Pro provides positioning and messaging services to early-stage B2B SaaS start-ups.
Positioning.Pro provides positioning and messaging services to
early-stage B2B SaaS start-ups.
You have a great product. But you are struggling to explain it clearly on
your web pages.
You have a great product. But you are struggling to explain it clearly on
your web pages.
You have a great product. But you are struggling to explain it clearly
on your web pages.
We help you create a clear, compelling message for your web pages.
We help you create a clear, compelling message for your web pages.
We help you create a clear, compelling message for your web pages.
🚀 Top-tier messaging
Quickly clearly explain your product
Discover the best way to speak about your product so it makes the most sense to your customers.
01
Gain visibility on your team’s work.
Purpose-built platform to accelerate the identification, diagnosis, and resolution of issues across complex IT environments.
See who’s working on what.
See, find and fix issues quickly across your IT landscape.
💬 Messaging framework
Write for all your customer personas
Get a framework on how to talk to multiple personas without confusing them.
02
Head of
Design
It's difficult to ensure my team follows brand design guidelines.
Create reusable brand compone-nts your team can pick and drop.
Design system functional-ity with reusable assets
Function
Designation
Pain-point
Key value
proposition
Features
Marketing
HR
Design
Leadership
⏱ Positioning map
Differentiate from competitors
Your company is one of a kind – and your positioning should be too. Tell a unique story competitors can’t steal.
03
⚽️ Competitor 2
⚽️ Competitor 1
Your product
⚽️ Competitor 3
⚽️ Competitor 4
⚽️ Competitor 5
Analytics
Support
Collaboration
API/Integrations
Customizations
Pricing
Ease of use
Security
Is an “enterprise” product
🚀 Top-tier messaging
Quickly clearly explain your product
Discover the best way to speak about your product so it makes the most sense to your customers.
01
Gain visibility on your team’s work.
Purpose-built platform to accelerate the identification, diagnosis, and resolution of issues across complex IT environments.
See who’s working on what.
See, find and fix issues quickly across your IT landscape.
💬 Messaging framework
Write for all your customer personas
Get a framework on how to talk to multiple personas without confusing them.
02
Head of
Design
It's difficult to ensure my
team follows brand design guidelines.
Create reusable brand components your team can pick and drop.
Design system functionality with reusable assets
Function
Designation
Pain-point
Key value
proposition
Features
Marketing
HR
Design
Leadership
⏱ Positioning map
Differentiate from competitors
Your company is one of a kind – and your positioning should be too. Tell a unique story competitors can’t steal.
03
⚽️ Competitor 2
⚽️ Competitor 1
Your product
⚽️ Competitor 3
⚽️ Competitor 4
⚽️ Competitor 5
Analytics
Support
Collaboration
API/Integrations
Customizations
Pricing
Ease of use
Security
Is an “enterprise” product
🚀 Top-level messaging
Quickly clearly explain your product
Discover the best way to speak about your product so it makes the most sense to your customers.
01
Gain visibility on your team’s work.
Purpose-built platform to accelerate the identification, diagnosis, and resolution of issues across complex IT environments.
See who’s working on what.
See, find and fix issues quickly across your IT landscape.
💬 Messaging framework
Write for all your customer personas
Get framework to know which value and feature to highlight for different personas - without confusing any of them.
02
Head of
Design
It's difficult to ensure my
team follows brand design guidelines.
Create reusable brand components your team can pick and drop.
Design system functionality with reusable assets
Function
Designation
Pain-point
Key value
proposition
Features
Marketing
HR
Design
Leadership
⏱ Positioning map
Differentiate from competitors
Your company is one of a kind – and your positioning should be too. Tell a unique story competitors can’t steal.
03
⚽️ Competitor 2
⚽️ Competitor 1
Your product
⚽️ Competitor 3
⚽️ Competitor 4
⚽️ Competitor 5
Analytics
Support
Collaboration
API/Integrations
Customizations
Pricing
Ease of use
Security
Is an “enterprise” product
Pricing
Pricing
Pricing
$8,000
$8,000
One-time payment
One-time payment
What you get
What you get
What you get
✅
Your product positioning, built after in-depth competitor study, for you to communicate your key differentiator.
Your product positioning, built after in-depth competitor study, for you to communicate your key differentiator.
Your product positioning, built after in-depth competitor study, for you to communicate your key differentiator.
✅
A messaging framework to help you make copies for any webpage you want.
A messaging framework to help you make copies for any webpage you want.
A messaging framework to help you make copies for any webpage you want.
✅
1 low-fidelity webpage wireframe with ready-to-use copies.
1 low-fidelity webpage wireframe with ready-to-use copies.
1 low-fidelity webpage wireframe with ready-to-use copies.
How you’ll benefit
How you’ll benefit
How you’ll benefit
✅
You’ll talk to each of your customer profiles clearly on your web pages and collaterals.
You’ll talk to each of your customer profiles clearly on your web pages and collaterals.
You’ll talk to each of your customer profiles clearly on your web pages and collaterals.
✅
You’ll show the key value propositions of your product in the best way possible.
You’ll show the key value propositions of your product in the best way possible.
You’ll show the key value propositions of your product in the best way possible.
✅
You’ll convert more of your best-fit customers.
You’ll convert more of your best-fit customers.
You’ll convert more of your best-fit customers.
⚡️ 40-day process
⚡️ 40-day process
How we solve your messaging challenges
How we solve your messaging challenges
How we solve your messaging challenges
1️⃣
Discovery
14 days
1️⃣
Discovery
14 days
1️⃣
Discovery
14 days
2️⃣
Competitive Analysis
03 days
2️⃣
Competitive Analysis
03 days
2️⃣
Competitive Analysis
03 days
3️⃣
Ideal Customer Profile (ICP) Identification
04 days
3️⃣
Ideal Customer Profile (ICP) Identification
04 days
3️⃣
Ideal Customer Profile (ICP) Identification
04 days
4️⃣
Product Positioning
02 days
4️⃣
Product Positioning
02 days
4️⃣
Product Positioning
02 days
5️⃣
Messaging Framework
04 days
5️⃣
Messaging Framework
04 days
5️⃣
Messaging Framework
04 days
6️⃣
Feedback
06 days
6️⃣
Feedback
06 days
6️⃣
Feedback
06 days
7️⃣
Homepage Low-fidelity wireframe
07 days
7️⃣
Homepage Low-fidelity wireframe
07 days
7️⃣
Homepage Low-fidelity wireframe
07 days
You’ll be working with us
You’ll be working with us
You’ll be working with us
Shireesh
Shireesh
Shireesh
I research. I love working with end customers, unearthing why exactly a SaaS product sells - making for resonating messaging.
View LinkedIn
View LinkedIn
Swati
Swati
Swati
I write. I love crafting research-driven, consumer-centric messaging for people to try, buy, and adopt SaaS products.
View LinkedIn
View LinkedIn
Crafting SaaS messaging is our specialty. Explore our portfolio.
Crafting SaaS messaging is our specialty. Explore our portfolio.
Crafting SaaS messaging is our specialty. Explore our portfolio.
SaaS Product Positioning: A Brief & Practical Guide
By Shireesh Gupta
Read more
Messaging Review of GoRattle.com
By Shireesh Gupta
Read more
How to decide SaaS Product Positioning - computationally
By Shireesh Gupta
Read more
How to drive feature adoption for SaaS?
By Shireesh Gupta
Read more
The "aha moment" for a SaaS product
By Swati Baruah
Read more
How to launch a new product within your SaaS?
By Shireesh Gupta
Read more
SaaS Product Positioning: A Brief & Practical Guide
By Shireesh Gupta
Read more
Messaging Review of GoRattle.com
By Shireesh Gupta
Read more
How to decide SaaS Product Positioning - computationally
By Shireesh Gupta
Read more
How to drive feature adoption for SaaS?
By Shireesh Gupta
Read more
The "aha moment" for a SaaS product
By Swati Baruah
Read more
How to launch a new product within your SaaS?
By Shireesh Gupta
Read more
You're in good hands
You're in good hands
You're in good hands
Atul Khiste
Atul Khiste
Head of Product, Linecraft.ai
Head of Product, Linecraft.ai
Shireesh did an incredible job in setting up the product marketing function at Beaconstac and building a solid team. Their work has contributed significantly to improved activation, and your insights have been invaluable to the product, marketing, and SEO teams. Their team's work on creating a central insights dashboard will help all teams look for a single source of truth for insights.
Shireesh did an incredible job in setting up the product marketing function at Beaconstac and building a solid team. Their work has contributed significantly to improved activation, and your insights have been invaluable to the product, marketing, and SEO teams. Their team's work on creating a central insights dashboard will help all teams look for a single source of truth for insights.
Atul Khiste
Head of Product, Linecraft.ai
Shireesh's work on creating a separate marketing and pricing page for DBC and positioning it as a unique product has been remarkable. Their contribution to the product positioning strategy has been invaluable and helped us differentiate our product from the competition in the marketplace.
Nayan Jyoti Bhuyan
Lead Product Manager,
Vantage Circle
Swati is one of the most charismatic & detailed oriented product marketers I've ever met. Her collaborative approach & eagerness to learn new technologies makes her stand out and stay ahead of the curve. Her creative mindset can be seen through her writing skills to connect with the audience. I wish her all the best for her future endeavours. Keep shining!
Nayan Jyoti Bhuyan
Lead Product Manager,
Vantage Circle
Swati is one of the most charismatic & detailed oriented product marketers I've ever met. Her collaborative approach & eagerness to learn new technologies makes her stand out and stay ahead of the curve. Her creative mindset can be seen through her writing skills to connect with the audience. I wish her all the best for her future endeavours. Keep shining!
Dharitri Kalita
Dharitri Kalita
Product Marketing Manager,
Vantage Circle
Product Marketing Manager,
Vantage Circle
Swati’s impeccable creative writing skills and deep understanding of the products speak far for her credibility. I have worked with her on several projects during my tenure at Vantage Circle, and she has never failed to impress us with the output of her assigned work. She is dedicated to understanding the market, the competition and the product she is marketing.
Swati’s impeccable creative writing skills and deep understanding of the products speak far for her credibility. I have worked with her on several projects during my tenure at Vantage Circle, and she has never failed to impress us with the output of her assigned work. She is dedicated to understanding the market, the competition and the product she is marketing.
Atul Khiste
Head of Product, Beaconstac
Shireesh's work on creating a separate marketing and pricing page for DBC and positioning it as a unique product has been remarkable. Their contribution to the product positioning strategy has been invaluable and helped us differentiate our product from the competition in the marketplace.
Atul Khiste
Atul Khiste
Head of Product, Linecraft.ai
Head of Product, Linecraft.ai
Shireesh’s work on building fantastic landing pages with crisp messaging, positioning and onboarding journey that convert is notable and has contributed to our product launch's success.
Shireesh’s work on building fantastic landing pages with crisp messaging, positioning and onboarding journey that convert is notable and has contributed to our product launch's success.
Chanel Oh
Chanel Oh
Project Manager, Nas Company
Project Manager, Nas Company
Not only was it an absolute joy to work with Swati at Nas Studios, she was also extremely professional, talented and a reliable teammate you can count on to get things done in a high-stress environment. I'm sure she will be a gem wherever she goes and I look forward to seeing the lives and places she will enrich with her talent!
Not only was it an absolute joy to work with Swati at Nas Studios, she was also extremely professional, talented and a reliable teammate you can count on to get things done in a high-stress environment. I'm sure she will be a gem wherever she goes and I look forward to seeing the lives and places she will enrich with her talent!
Talk to Shireesh 🤙
Talk to Shireesh 🤙
Talk to Shireesh 🤙
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Contact: swatibaruah@positioning.pro
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Positioning.Pro